'The book is a welcome addition to the library of any student or designer hoping to break into or further their career in printed textiles ... It is great to see a book that finally covers the whole process from concept or commission through to production and sale ... The Fundamentals of Printed Textile Design will be the go-to guide for the next generation of printed textile designers.' - Matthew Taylor, University of Huddersfield, UK. 'Excellent book. Covers the material in a visually appealing and concise manner.' - Susanne Goetz, Fashion Institute of Technology, USA. 'This is an excellent overview of the role of a printed textile designer. There are clear descriptions of the technical aspects of being a print designer and this is very useful for students who sometimes don't realise that there are technical considerations. The book is clear in its description of the role of the designer and there are useful pointers for students including the need for creativity within the restraints of a commercial project brief.' - Nick Rodgers, Norwich University College of the Arts, UK

Alex Russell studied printed textiles at Manchester. After graduating, he worked as a designer and full-time lecturer in Nottingham. He then set up a freelance business, working across Europe, with an interntational client list creating print, pattern, forecasting and illustration work for fashion and interiors. He is now a senior lecturer on the Textile Design for Fashion program at Manchester Metropolitan University, UK, and continues to practice as a freelance designer. Alex's work features widely in books on print and pattern.

Introduction. The framework: Printed textile design history; Careers in printed textile design; Printed textiles and digital technology; The planet; Chapter summary. Answering the brief: The brief; Getting started; Colour; Final designs: repeat and placement; Chapter summary. Context & Communication: Industry criteria; The bigger picture; Illustration, identity and art direction; Chapter summary. Style & content: Design categories; Colourways and co-ordinates; Change and evolution; Chapter summary. Working professionally: The collection; The portfolio; The world of work; Chapter summary. Technical considerations: Designing for manufacture; Equipment list; Good working practice; Chapter summary. Conclusion. Bibliography. Glossary. Index. Acknowledgements/Picture credits. Working with ethics.