How to Kill a Unicorn: And Build the Bold Ideas That Make it to Market, Drive Growth and Transform Industries
Author(s): Mark Payne
Innovation is powered by inspiration, but measured in realization, in the concrete outcomes that reach the street and the balance sheet, changing lives and building businesses. Yet as innovation grows increasingly vital to the growth prospects of big businesses and startups alike, the failure rates of innovation projects remain absurdly high. Far too many mission-critical initiatives culminate in what Fahrenheit 212 calls unicorns, visions that are lovely to think about, but doable and profitable only in some remote, imaginary world. You can't hitch your plough to a unicorn. Viewed as innovation's high-performance SWAT team, able to solve companies' most complex and important growth challenges. Fahrenheit co-founder and president Mark Payne and his fifty-person team have been praised throughout the business media.
Product Information
As the co-founder, President and Head of Idea Development of Fahrenheit 212, Mark Payne draws on his twenty plus years' experience in the creation of new products, new brands and new businesses. Among the great companies he's had the pleasure to work with are Procter & Gamble, Nestle, Samsung, Coca-Cola, Toyota, Best Buy, Lowe's, Campbell's Soup, Citibank and Starbucks. He is a regular contributor to Business Insider and âªPortfolio.comâ¬, writing on the topics of innovation strategy and practice.
General Fields
- :
- : Nicholas Brealey Publishing
- : Nicholas Brealey Publishing
- : 07 January 2015
- : United Kingdom
- : books
Special Fields
- : Mark Payne
- : Paperback
- : 658.575
- : 296
- : B&W diagrams
